About Smart Tour

PROJECT IDENTIFICATION

The Project “SMART TRAVEL ON CULTURAL ROUTES” with the acronym “SMART TOUR” is being implemented under the “INTERREG IPA II CROSS-BORDER COOPERATION PROGRAMME GREECE - ALBANIA 2014-2020” and is co-funded by the European Union and National Funds of the participating countries. PRIORITY AXES: Boosting the local economy THEMATIC PRIORITY: Encouraging tourism and cultural and natural heritage

OBJECTIVES:

• Formulation of an Integrated Strategy for the development of Experiential Tourism offering and its branding in the CB area connected to cultural routes.

• Increase of the Experiential Tourism Capacity of cultural, tourism and creative industry stakeholders and actors in local, regional, cross border and national level.

• Provision of a sustainable technological framework to support Immersive Experiential Tourism offering utilizing cloud technologies, virtual and augmented reality, intuitive and interactive user experience design, open systems, architecture and standards.

• Provision of sustainable paradigms and showcases for Experiential Tourism offering connected to UNESCO routes, Ancient Heritage, Museums, tangible and intangible culture driven by local actors to support local economic development.

• Assure transferability, expandability and sustainability of the project.

about-sec

Gjirokastra

Smart Tour

weDo


OUTPUTS

• Strategic Analysis of the Digital Content Management in the Era of Experience.

• Establishment of the Cross-Border Network of Creative Experiences Actors.

• SMART TOUR Cloud Platform, the technological backbone of the project, with tools for data management, digital libraries, e-learning, aggregators, social networking, multimedia, 3D, VR/AR models, LB tourism assets, user driven UI and authoring tools, etc.

• SMART PORTAL as the main access point to project content and services, used by “creative experience actor” to create mini promotional web sites for its “experience offering” and from “consumers” to enjoy the experiences.

• SMART REALITY Platform and Intuitive Tools for User Interaction Design, for adding VR/AR/MX dimensions to the Experiential Tourism Offering.

• Pilots: “UNESCO Roots Experiential Identity”, “Antiquities Routes Enhanced Travel Experience” and “Museums in the Era of Experience”, as unique paradigms on how the project technology can enhance the local tourism experience offering.

• Final Scientific Conference “technology as a driving tool for enhanced Cultural Experiences”.